About Me:
Simply put, I’d say that I'm a grocery geek. But I love more than just a pretty package or a tasty treat. What excites me about the food and beverage industry, besides the snacks, is analyzing the latest trends, innovations, and insights and interacting with the community.
For the past nine years, I was the editor of NOSH.com—a BevNET publication I helped build from day one. During that time, I talked to thousands of founders, executives, investors, and retailers, consumed way too many samples, and spent far more time taking pictures in grocery stores than I should have (apologies to my friends and family).
What I’ve realized about the industry, besides the fact that I never want to start my own brand (guys, that stuff is HARD! How do you do it?!), is that it’s really the less glamorous parts of the business that can make or break a brand. Mission, marketing, and packaging are great and have their place, but things like your team, supply chain, retailer relationships, and channel strategies that will really move the needle forward.
So subscribe to get inside the head of a reformed journalist and CPG strategist to get all the scoops and insights into the food and beverage world.
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I’m always happy to chat, hear more about your news, discuss a consulting or FT role, or just check out a picture of your new kitten (fine, puppies too).
